在瓜雪双溪由这个百年渔村里，海的气味、浪的声音、与虾饼的香气，都是许多人记忆中最熟悉的味道。

早年，渔夫家庭在节庆时总会炸一盘虾饼，与亲友共享。那是辛苦生活中的一点小幸福，也是一种家的味道。

「瓜雪虾饼」因此成为渔村最具代表的零食——以新鲜白虾制成，酥脆香甜、入口即化，每一口，都是海风与岁月的味道。

我们希望，当你打开一包芳华士多的零食，能尝到的不只是美味，还有那一口属于瓜雪的——「海风的记忆」。

【芳华时代故事馆】 记录着这些生活的片段，从老物件、旧故事到渔村文化，让更多人看见地方的温度与历史的延续。

而 【芳华士多 Bagan Store】，

在双溪由，许多故事从未被写下，却藏在每一位在地匠人的日常里。有人清晨四点出海，只为带回最新鲜的渔村味；有人在小小作坊里，坚持手工，不愿让传统失传。他们不善宣传，不会说动人的口号，却把全部力气都放在“做好自己的东西”上。

Bagan Store 的诞生，就是希望让这些低调的坚持被更多人看见。我们拜访渔村里每个用心的家庭、摊位与工坊，把他们真实的背景、手艺与精神整理成完整的品牌形象，让在地好产品走得更远，也让外地旅客能更快认识这座村庄的美。

我们相信，在小地方努力的人最值得被尊敬。因为他们守住的，不只是味道与技艺，更是一种属于瓜雪的文化与灵魂。

Bagan Store 想做的，就是成为他们的声音。

In the century-old fishing village of Sungai Yu, Kuala Selangor,the scent of shrimp crackers, the sound of waves,and the rhythm of daily life are memories carried by generations.

Long ago, fishing families would fry shrimp crackers during festive days —a simple joy shared among neighbors,a small happiness that tasted like home. Over time, Kuala Selangor Prawn Crackers became the village’s iconic snack, made with fresh white prawns — crisp, light, and full of ocean flavor.

Bagan Storyeum preserves these living memories —stories, artifacts, and traditions that tell of the village’s spirit.

Bagan Store, inspired by this heritage,brings the taste of the fishing village to the world.
From shrimp crackers and sweet potato chips to chili sambal, soup packs, and seafood snacks — each product carries the story of the people and place behind it.

We hope that with every bite, you can taste more than just deliciousness — you can taste “the memory of the sea breeze.

ABOUT PPSDK VALUEOF THE ASSOCIATION:

PPSDK 协会核心价值观

1. 可持续社区

致力于建设社会、经济与环境共荣的社区，每项行动都追求为人类与自然带来长远正面影响。

2. 文化扎根

尊重并传承本土传统、文化与艺术，将其融入现代生活，强化社区认同感。

3. 目的导向的创新

拥抱有意义且实际的创意解决方案，以社会效益为导向，而非单纯追求新奇。

4. 土地教育

培养社区对土地与自然资源的尊重与责任意识，教育民众与环境和谐共处。

PPSDK Values of Association

1. Sustainable Community

We commit to fostering communities that thrive socially, economically, and environmentally. Every initiative is designed to create long-term positive impact for people and nature.

2. Culture Rooting

We honor and preserve local traditions, heritage, and arts, integrating them into modern practices to strengthen community identity.

3. Innovation with Purpose

We embrace creative solutions that are meaningful, practical, and beneficial to society. Innovation is driven by impact, not novelty alone.

4. Land Education

We cultivate awareness, respect, and stewardship of our land and natural resources, educating communities to live harmoniously with their environment.